Upcoming virtual event
Stop scrolling, start enrolling: TikTok ad strategies for higher ed student acquisition
August 6 | 12:00 PM EDT
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What if TikTok holds the true power for student acquisition you've been searching for?
Let's be real: we've all had those "what are we even doing on TikTok?" conversations. It's easy to dismiss it as just an awareness tactic, another platform to check off.
Leading marketers are now seeing it drive significant enrollment numbers, moving beyond fleeting trends and chasing virality.
Join us to learn how to transform your TikTok efforts into a high-performing student recruitment channel. We'll explain the counter-intuitive content approach that outperforms traditional ad strategies.
You'll learn:
- - How "student-first" content and vocational specificity truly resonate, converting scrolls into action.
- The precise creative and media mix designed to achieve measurable CPL reductions and boost conversions.
- Strategies for transforming casual engagement into stronger mid-funnel intent and real enrollment results.
If you're looking to unlock TikTok's full potential as a high-performing student recruitment channel, this session is essential for your team.
Meet your hosts
Cody Wong
Agency Partner Manager, TikTok
Cody brings insider expertise on how educational institutions can leverage TikTok's platform for successful student recruitment campaigns. He specializes in helping agencies and brands navigate complex marketing challenges while developing strategic partnerships that drive measurable results. With deep knowledge of TikTok's advertising ecosystem and agency dynamics, Cody understands both the platform's capabilities and the practical realities of executing campaigns that convert engagement into enrollment.
Patrick Van Gorder
President, Level Agency
Patrick is a performance marketing strategist who specializes in customer acquisition and ROI-focused digital campaigns. With over a decade of experience building Level Agency from startup to acquisition success, he has developed expertise in data-driven marketing strategies that optimize customer journeys and maximize conversion rates. His background in strategic partnerships and team development, combined with his focus on performance metrics, positions him to share practical insights on transforming casual TikTok engagement into stronger mid-funnel intent and real enrollment results.
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Jason Pfaff
President, Aviation Institute of Maintenance
Jason brings over 20 years of specialized experience in higher education marketing and student recruitment. He has deep expertise in lead generation strategies that drive enrollment for educational institutions. As a recognized speaker in the higher ed marketing space, he specializes in connecting in the post-secondary landscape. His proven track record includes successfully transitioning marketing operations in-house to achieve significant cost savings while maintaining lead quality, making him ideally positioned to share strategies for optimizing TikTok campaigns for measurable CPL reduction and enrollment conversion.