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Also worth your time

Most B2B teams struggle to prove marketing's revenue impact
Caroline Hodson of WoolfHodson says broken data between spend and closed deals keeps teams defending budgets, and directional data beats waiting for certainty.

Your competitors may already be producing 15 times more creative with AI
Digiday profiles Wyndham, Opella, and BetMGM, three brands well outside the biggest ad budgets, and shows what scaled AI creative looks like in practice, from 20,000 pieces of content to firm rules on what AI can't make.

AI saves time on grunt work so human experts can think big
AI makes agency reporting faster. This piece shows how that saved time should give you earlier warnings on missed goals and a lead-quality check before you approve more spend, plus six questions for your next report.

TAKE A DEEPER LOOK

How to make the budget case for AI visibility when attribution can't credit it
Kevin Indig and Ramp's George Bonaci show how to combine AI share of voice, self-reported discovery, and CRM tags with incrementality tests, so you can defend spending on work that click tracking misses. 

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Oct 13 to 15 · Huntington Convention Center, Cleveland, OH
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Podcast spotlight

If the Code Isn't There, It Doesn't Exist: Mike Barton on Accessibility as an AI Visibility Problem
Featuring Mike Barton, VP of Corporate Communication & Content Marketing, AudioEye

Mike Barton makes a case I'd send to any marketer leaning on an accessibility widget: AI agents stall on the same broken forms people do.

Key insights:

• Even the best automated tool finds about half of a site's issues.
• Five AI coding tools averaged 55 accessibility issues per page.

Listen on Apple Podcasts  | Listen on Spotify

AI tip of the week: Teach Claude your platform, then let it drive

Every marketing platform has a task your team repeats: the same menus, the same checkboxes, the same export. You can hand that work off.

Start by writing a short guide to how the platform works: where things live, how the reports are structured, what the limits are. Give it to Claude and ask for a plan before anyone opens the tool. Planning first matters. In our test, Claude flagged that one big report would hit the platform's export limits and split it into four.

Then turn on Claude in Chrome and let it do the clicking while you work on something else.

A Level teammate used this to build a set of audience reports in the background while he did other work. This would have taken 2 to 4 hours by hand.

Pick the platform your team dreads pulling data from, and write that guide first.

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