Agents are vulnerable to prompt injections, Meta is rebuilding creative pipelines with Midjourney, and SEO is splintering into GEO, AEO, and LLMO.
What worked last year now burns budget without returns. The leaders who adapt their systems and build brand trust will be the ones who stay ahead.
That idea is at the center of my new podcast, Good Enough Isn’t.
Each week I sit down with operators who refused average, unpack the exact decisions they made, and close with a Signal Check: one real-time shift in AI or market behavior and what it means for your next move.
Episode 1 is out now with Myles Biggs as co-host and Howard Diamond, our CRO, as the first guest. We break down GPT-5’s mixed results, Grok’s ads-in-answers play, Meta’s automation push, and why Agent Mode sounds exciting but stumbles in real workflows.
Agentic Browser Security: Indirect Prompt Injection in Perplexity Comet A clever injection made an AI agent follow bad instructions just by visiting a webpage. This is not just a security concern, it is a reminder that agents will live inside the same messy internet we do. If you are deploying them in marketing ops or customer service, build guardrails. Read more
Meta Partners with Midjourney Meta licensing Midjourney’s tech is a big move. Instead of building another mediocre internal image model, they are plugging in the best. This means ad creatives, Reels, and maybe even Horizon Worlds get instant upgrades. For marketers, expect your creative toolkit inside Meta Ads Manager to look very different by next year. Read more
xAI Open Sources Grok 2.5 xAI just made its Grok 2.5 model open source. This puts advanced reasoning capabilities into the hands of anyone who wants to build with it. For growth leaders, the key takeaway is speed: expect faster product cycles and more competitors experimenting with the same tech you have access to. Read more
WTF Are AI Agents? (Video) Everyone is throwing around “agents” like it is the new blockchain. This explainer actually cuts through the hype. Agents are not magic, they are workflows stitched together with memory and autonomy. For marketers, think about them as interns you do not have to hire, but definitely have to supervise. Read more
Google Adds “Vids” Button to Drive This might be the sneakiest feature drop of the year. Google just made video editing native to Drive with a shortcut to Vids. Imagine every sales deck, training doc, or campaign plan now having a 60-second video version without leaving Docs. This is one of those tools that will quietly eat workflows everywhere. Read more
AI’s Em Dash Obsession is Blowing Your Cover Turns out AI has a fingerprint, and it is the em dash. Models love it, and it is starting to give away “AI plus human” writing hybrids. Funny, yes, but also important. If you are blending AI and human voices, know that savvy readers can spot the seams. Style consistency is now part of authenticity. Read more
Deep dive: AI
SEO vs. GEO, AEO, LLMO
The acronym soup is real. Traditional SEO is being outflanked by new concepts: GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and even LLMO (Large Language Model Optimization). I have been testing these approaches with clients, and here is the takeaway: visibility is not about keywords anymore, it is about being the data source AI leans on.
That means structuring your content for models, not just humans. Clear answers, structured data, and credibility signals matter more than word count. At Level, we are experimenting with LLMS.txt files (basically instructions for AI crawlers) and content velocity strategies to feed AI systems directly.
If you are still treating SEO like a checklist, you are already behind. Growth leaders need to think in terms of distribution across humans and machines. The ones who do will own the next era of organic reach.
OpenAI’s new project-only memory is one of those unsexy features that changes everything. Instead of juggling context across chats, you can now lock memory to a project. For marketers, this means your AI assistant can actually stay aligned on campaign goals, audience nuances, or client voice across sessions.
Instead of re-prompting a model every time, set the memory once with budget constraints, audience segments, KPIs, and the assistant remembers. The result is less wasted time, more continuity, and sharper outputs.
For growth leaders, the lesson is clear. The advantage is not just raw AI horsepower, it is how you manage context. Project memory turns AI from a clever intern into a reliable team member. Start integrating it into your workflows before your competitors do.
Think of this as an instant product studio. Type an idea into a prompt and get back a working app you can click through, share, or even launch. It’s not trying to be a replacement for engineering teams. Instead, it’s a way to collapse the time between concept and proof of concept.
For founders and marketers, that speed is everything. You can test ideas in front of customers or investors before writing a single line of code. At Level, we see tools like this as a way to de-risk innovation and unlock more experiments without extra headcount.
The winners in the next wave of growth will be the ones who can move from idea to iteration the fastest.
Ready to turn AI into ROI?
Level Agency is conducting a research study to understand how organizations are preparing for and adopting AI.
We’re collecting insights from teams across industries and we’d love your input. The survey takes 5 minutes and is designed to give your team a pulse on your AI readiness.
Once we’ve wrapped the study, we’ll share a full report with key findings and industry benchmarks to all respondents.
Special Bonuses:
Complimentary 90-day Action Plan: Organizations with at least 5 respondents will receive a free current-state assessment and a 90-day action plan to accelerate adoption.
Free 30-Minute Consultation: The first 10 responding organizations will receive a complimentary 30-minute consultation to discuss a use case and explore potential solutions.
