The 2025 Higher Education Performance Benchmarks Report: Digital Media, CRM Speed, and the Path to Enrollment

Rising costs. Declining conversions. Mounting pressure.
It's time to benchmark smarter.

In 2024, media costs jumped 15–20% across major platforms, while inquiry-to-enrollment rates slipped industry-wide. Presidents want more starts. CFOs demand better ROI. And you need clear, trusted data to prove where every dollar should go.

The institutions that succeed in 2025 won’t guess. They’ll benchmark.

The 2025 Higher Education Performance Benchmarks Report, created by Level Agency and LeadSquared, is the most comprehensive dataset in the industry—built from $100M+ in campaign performance and 500,000+ student inquiries. It delivers the competitive intelligence every enrollment leader needs.

Inside, you’ll find:

• Benchmarks that show how top-performing institutions achieve stronger enrollment results
  
• Channel performance data that shows where to spend your ad dollars
• Program- and degree-level metrics across all major study areas, from associate to graduate programs
• How to plan your marketing and nurture across seasonality for maximum impact
• Platform-level insights from live campaigns, not theoretical models

This isn’t based on surveys or opinions. It’s real performance data from institutions competing in your market right now, giving you the benchmarks that matter for 2025 planning and budget allocation.