Virtual Insider Session

Cut through the measurement noise: Know what's working, act on it faster, and stay ahead when the rules change.

Thursday, May 21, 2026 | 1 PM EDT

You have dashboards. You run experiments. You have reports your team spent hours building. And you still can't say with confidence what's actually driving growth.

Most marketing leaders aren't flying blind because they lack data. They're flying blind because they have too much of it, it lives in too many places, the platforms keep changing how they measure, and nobody agreed on what the primary KPI even was.

In 30 minutes, Level Agency's Ernie DeCoite and Alana Parsons, a measurement specialist from Google, will give you a clear framework for identifying what's actually moving the needle, making decisions faster, and keeping your strategy intact when the platforms shift. Stay for the live Q&A and get your most pressing measurement questions answered directly by a Google measurement expert.

Duration 30 min + 15 min Q&A

Format Live Virtual Session

Register Now

By submitting this form, you agree to the Level Agency Privacy Policy. You also agree to receive emails from Level marketing and sales teams. You can unsubscribe from marketing emails at any time.

Meet the panelists

Alana Parsons

Regional Product Lead, Advanced Measurement for Agencies

Google

Alana Parsons

Google

Alana Parsons is a measurement and product marketing leader who spent years at Google across roles including YouTube Measurement Global Product Lead and Regional Advanced Measurement for Agencies Product Lead. She brings deep expertise in attribution and data-driven advertising strategy, with a career spanning Google, Hulu, Reddit, and Horizon Media.

Ernie DeCoite

SVP, Media

Level Agency

Ernie DeCoite

Level Agency

Ernie DeCoite is SVP of Media Services at Level Agency, bringing over 20 years of performance digital advertising experience across education, financial services, and high-consideration B2C verticals. He combines a deep analytical foundation with a focus on team development and innovation, helping clients move beyond surface metrics to outcomes that actually matter.

What you'll walk away with

A clear method for identifying which signals actually correlate to growth and which ones are noise
A faster path from data to decision without sacrificing rigor
A strategy for maintaining measurement continuity when Google, Meta, and third parties change how they grade the work
A framework for connecting day-to-day media performance to your CMOs bottom line

Why you should attend

You are probably measuring a lot of things. The harder question is whether you are measuring the right things, at the right speed, in a way that holds up when the rules change.

Google and Meta are updating attribution models. Third-party tools are shifting methodologies. And the signals you actually need are scattered across departments that don't talk to each other.

This session gives you a practical framework to cut through it. You will leave knowing exactly where your measurement gaps are, how to close them, and what to do differently starting next week.

Continues our Virtual Insider series

This session is part of our ongoing series for senior marketing leaders. Earlier this year we covered AI search visibility with Profound and Reddit's influence on AI-generated answers. This session shifts the lens to the science behind what makes marketing decisions stick.

Attend live and get your questions answered

This is your chance to put your specific measurement challenges in front of a Google measurement expert in real time. The live Q&A is where the session gets personal. Bring your questions.

Frequently asked questions

CMOs, VPs of Marketing, Marketing Directors, and senior marketing leaders responsible for measurement strategy who need to make faster, more confident decisions with the data they have.

This session is built for marketing leaders, not data scientists. We will cover real concepts and frameworks without getting lost in the weeds. If you understand what attribution means but have questions about whether you're doing it right, you're exactly who this is for.

All registrants receive access to the on-demand recording after the session. That said, the live Q&A is where you get your specific questions answered directly by a Google measurement expert. Worth showing up for.

Not at all. This Virtual Insider Session is open to any marketing leader who wants a clearer, more actionable approach to measurement.