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CAPTAIN'S LOG Staying close to Google keeps our clients aheadAt Google's Rethink ROI event in New York on September 17, Melissa Poulos, Google's VP of US Sales, said people using AI engage with nearly three times as many touchpoints as people who don't. That number changes how you plan a media mix. We were proud to be represented on that stage by our Chief Partnership Officer (and my longtime friend and partner in Level's growth) Patrick Van Gorder. We wrote up what this Google shift actually means for marketers. We've built our agency for that shift. We're a Meridian Certified Partner, one of only six agencies in Google's data-infrastructure program, and we pass Google's incentive programs straight to clients. Our Meridian certification means we can implement Google’s marketing mix model, and help clients understand which channels drive results and where to invest their next marketing dollar. That focus on where search and consumer behavior are heading was front and center when we hosted a dinner last night at Hudson Yards in NYC. Photos and takeaways are on our LinkedIn page. Search will keep moving. We want our clients hearing about it from us first.
Patrick Patterson | ||
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Also worth your timeGoogle adds one-click image ads to YouTube Shorts and Gmail Meta Business Agent is two products, and one excludes finance and health Agentic media buying will scale within a year, ad execs predict | ||
TAKE A DEEPER LOOKBrand marketers push back on AI's "good enough" culture | ||
Where to find LevelLead-to-customer conference MAICON 2026 Digital Marketing for Financial Services New York Summit | ||
Podcast spotlightWhen LLMs don't like you: Has your brand's SEO survived the search-pocalypse? I'm resharing this episode from May because Matt Beaulieu's core point still holds. LLMs describe your brand using sources you forgot existed, like a Facebook page listing 11 campuses for a school that has only 8.
Platform-level AI visibility swings that fast, so I wouldn't anchor an AI SEO plan on Reddit. | ||
AI tool of the weekClipzi: Clipzi transcribes a long video, flags its strongest moments, and hands you an editor to reframe, caption, and trim each one into a vertical clip. It's built for teams sitting on webinar and podcast recordings, and the free plan covers two videos. | ||
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What does AI actually say about your brand? Our free scorecard shows your visibility, sentiment, and citation sources across the major models. Get your scorecard → | ||
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