Virtual Insider Session

AI-powered media buying, put to the test

How a career college doubled reach per dollar and cut campaign setup from hours to minutes.

Tuesday, Sept. 22 | 1 PM EDT

Most buyers don't question their programmatic ad-buying platform's cost structure until they see a side-by-side alternative. This session presents Level Agency's head-to-head test for American Career College, comparing its incumbent demand-side platform directly against PubMatic's agentic supply-side platform using identical budgets and objectives.

The AI-powered approach delivered:

  • Over double the qualified reach per dollar
  • 53% lower CPMs on premium streaming
  • A 54% higher video completion rate
  • Zero brand-unsafe placements across 1,755 publishers
  • A reduction in setup time from hours to minutes

Level and PubMatic will detail operational changes, where human strategy remained key, and questions to consider before running a similar test.

Duration 30 min + 15 min Q&A
Format Live Virtual Session

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Meet the panelists

Ernie DeCoite, Level Agency
Ernie DeCoite
SVP, Media Services
Level Agency
Ernie DeCoite
Level Agency

Ernie DeCoite is SVP of Media Services at Level Agency, bringing more than 20 years of performance digital advertising experience across education, financial services, and other high-consideration verticals. He has led Level's media practice since 2017 and focuses on turning platform-level results into strategy clients can act on.

Anjlee Majmudar, Level Agency
Anjlee Majmudar
VP, Programmatic Media
Level Agency
Anjlee Majmudar
Level Agency

Anjlee Majmudar is VP of Programmatic Media at Level Agency, where she leads the agency's programmatic practice with a focus on DSP activation, deal architecture, and supply path transparency. She brings more than 15 years of experience across the programmatic ecosystem, including prior roles at Spotify, Amazon, and Viant.

Harry Tong, PubMatic
Harry Tong
Director, Sales Engineering
PubMatic
Harry Tong
PubMatic

Harry Tong is Director of Sales Engineering at PubMatic, where he works with agencies and advertisers on agentic and supply-side media buying, including PubMatic's AgenticOS platform. He has spoken publicly on agent-to-agent advertising and the shift away from traditional DSP-to-SSP workflows.

What you'll learn

  • How direct-to-supply activation scaled a retargeting audience for American Career College in days, accelerating the standard DSP activation timeline
  • How teams can adjust setup time and platform fees to lower operational overhead
  • The operational shift from 1:1 buyer-seller agent communication to over 20 specialized agents executing the full campaign lifecycle concurrently
  • How reducing campaign setup time from hours to minutes reshapes daily media buying workflows
  • Current limits of agentic execution and the requirements for human oversight

Why you should attend

Many media buyers in financial services, higher education, and home services execute programmatic campaigns at scale. Agentic buying shifts execution to the supply layer: PubMatic's Activate platform builds and activates target audiences directly at the supply layer before auction entry.

For American Career College, that meant a retargeting audience live in days instead of the usual month-plus ramp. Level and PubMatic break down exactly how this was achieved, so you leave with actionable testing strategies for your next programmatic campaign.

Plus, live attendees are entered for a chance to win Apple AirPods Pro 3! Asking a question during the live Q&A earns you a second entry.

Continues our Virtual Insider series

This session is part of our ongoing series for senior marketing leaders. Earlier sessions covered AI search visibility with Profound, Reddit's influence on AI-generated answers, advanced media measurement with Google, and how to use AI in your creative process. This session evaluates the current scope of agentic media buying and autonomous campaign management.


Bring your questions for the live Q&A

Bring your questions regarding agentic media integration, rapid audience activation, brand safety maintenance, and supply-side platform efficiency. A 15-minute live Q&A follows the presentation.

Frequently asked questions

Media buyers, marketing directors, and marketing leaders in financial services, higher education, or home services who are already running programmatic and want to understand what agentic media buying looks like in practice.
All registrants receive access to the on-demand recording after the session.
No. This session is open to any marketing leader evaluating whether agentic media buying fits their own media mix.
A head-to-head test Level ran for American Career College, comparing an incumbent DSP against PubMatic's agentic, supply-side platform with identical budgets and objectives. Ernie DeCoite and Anjlee Majmudar from Level and Harry Tong from PubMatic will walk through what changed operationally to produce the results.