Virtual Insider Session

Human taste can't be automated: How to effectively incorporate AI into your creative process.

WATCH ON DEMAND

The debate about using AI in your creative process is over. Almost every brand is using it somewhere. The challenge now is whether you are using it in the right places. Brands that get it wrong risk audience trust and, in many cases, worse performance.

In 30 minutes plus a 15-minute audience Q&A, members of Level's creative team walk through where AI actually belongs in the creative process, what it costs you when it lands in the wrong step, and how teams get real value from it instead of pumping out slop.

Duration 30 min + 15 min Q&A
Format On-Demand Recording

Watch the Replay

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Meet the panelists

Carly Fridhandler, Level Agency
Carly Fridhandler
AVP, Creative & AI Innovation
Level Agency
Carly Fridhandler
Level Agency

With 17+ years in advertising and brand storytelling, Carly has led creative for brands like Adidas, Walmart, Olay, and Lululemon. She's also an internationally recognized AI artist known as Scorpion Sorbet, named one of Forbes' top female AI artists, exhibited from Tokyo to Paris, and a multi-time speaker at YouTube HQ. At Level, she works at the crossroads of human intuition and AI, helping clients harness its creative possibilities.

Mike Rubino, Level Agency
Mike Rubino
AVP, Creative
Level Agency
Mike Rubino
Level Agency

At Level, Mike serves as the strategic layer that connects creativity to business outcomes. For the past 5 years, he's lead with creative vision and human-centered methodology, translating client objectives into powerful ideas that are visually compelling and results-driven. He is a multi-faceted, award winning, artist, filmmaker, and performer.

Taste is what separates great creative from creative that checks a box.

What you'll learn

  • How the team built a winter campaign for Hudson Yards with a limited budget
  • Why one AI image took four tools and human judgment at every step
  • The reason AI-made creative feels off to an audience even when nobody can point to what's wrong
  • The two things Carly won't let AI render, and what gives it away when you do
  • What early performance testing shows when AI-generated ads run against human-made ads

Why you should watch

There is a perception floating around that creative departments are resistant to AI, but that's typically not what's happening. What looks like pushback is actually taste, and taste can't be automated.

Carly and Mike walk through how they use AI to move faster on the parts of the process that have traditionally slowed them down. They also cover keeping human judgment exactly where it belongs: on the final 10% of the creative work that determines whether creative connects or falls flat.

Continues our Virtual Insider series

This session is part of our ongoing series for senior marketing leaders. Earlier sessions covered AI search visibility with Profound, Reddit's influence on AI-generated answers, and advanced media measurement with Google. This one shifts to the creative question many marketing leaders are asking: how much of this can I actually pass to AI?


The full audience Q&A is in the recording

Attendees asked how to train junior creatives to develop taste when AI can generate a hundred options instantly, whether "human made" is becoming a real differentiator for brands, and how to answer an AI-averse client who asks directly whether AI touched their work. The 15-minute Q&A runs at the end of the replay.

Frequently asked questions

Fill out the form on this page. Brad Stephenson will email you the link to watch the replay.
45 minutes: 30 minutes with Carly Fridhandler and Mike Rubino, plus the full 15-minute audience Q&A at the end.
CMOs, VPs of Marketing, Marketing Directors, Creative Directors, and senior marketing leaders who want AI in their creative process without giving up brand quality or audience trust.
No. The session is open to any marketing or creative professional who wants a practitioner-level view of where AI fits in the creative process.