Virtual Insider Session

Human taste can't be automated: How to effectively incorporate AI into your creative process.

THURSDAY, JULY 30, 2026 | 1 PM EDT, 10 AM PDT

The debate about using AI in your creative process is over. Almost every brand is using it somewhere. The challenge now is whether you are using it in the right places. Brands that get it wrong risk audience trust and, in many cases, worse performance.

In 30 minutes plus a live 15-minute Q&A, members of Level's creative team will walk through where AI actually belongs in the process, where it makes creative worse, and how teams can truly get value from it versus just pumping out slop.

Duration 30 min + 15 min Q&A
Format Live Virtual Session

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Register now to attend the live session.

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Meet the panelists

Carly Fridhandler, Level Agency
Carly Fridhandler
AVP, Creative & AI Innovation
Level Agency
Carly Fridhandler
Level Agency

With 17+ years in advertising and brand storytelling, Carly has led creative for brands like Adidas, Walmart, Olay, and Lululemon. She's also an internationally recognized AI artist known as Scorpion Sorbet — named one of Forbes' top female AI artists, exhibited from Tokyo to Paris, and a multi-time speaker at YouTube HQ. At Level, she works at the crossroads of human intuition and AI, helping clients harness its creative possibilities.

Mike Rubino, Level Agency
Mike Rubino
AVP, Creative
Level Agency
Mike Rubino
Level Agency

At Level, Mike serves as the strategic layer that connects creativity to business outcomes. For the past 5 years, he's lead with creative vision and human-centered methodology, translating client objectives into powerful ideas that are visually compelling and results-driven. He is a multi-faceted, award winning, artist, filmmaker, and performer.

Taste is what separates great creative from creative that checks a box.

What you'll learn

  • How to leverage AI at the beginning of the creative process, not the end
  • How to think about the "AI aesthetic" problem: what it means for brand perception when audiences can't tell the difference
  • What the data is starting to show about AI-generated ads versus human-made ads in performance testing
  • How to navigate emerging legal and disclosure requirements without waiting for the industry to figure it out first

Why you should attend

There is a perception floating around that creative departments are resistant to AI, but that's typically not what's happening. What looks like pushback is actually taste, and taste can't be automated.

Carly and Mike will walk you through how they are using AI to go faster on the parts of the process that have traditionally slowed them down. They'll also discuss keeping human judgment exactly where it belongs: on the final 10% of the creative work that determines whether creative connects or falls flat.

Continues our Virtual Insider series

This session is part of our ongoing series for senior marketing leaders. Earlier sessions covered AI search visibility with Profound, Reddit's influence on AI-generated answers, and advanced media measurement with Google. This one shifts to the creative question many marketing leaders are asking: how much of this can I actually pass to AI?


Attend live and get your questions answered

This is your chance to put your specific AI and creative challenges in front of Carly and Mike in real time. The live Q&A is where the session gets personal. Bring your questions.

Frequently asked questions

This session is designed for CMOs, VPs of Marketing, Marketing Directors, Creative Directors, and senior marketing leaders who are navigating how to responsibly incorporate AI into their creative process without sacrificing brand quality or audience trust.
We will share the recording with all registrants after the session, so you will not miss the content. That said, we strongly encourage you to attend live. The second half of the session is a live Q&A where Carly and Mike will be answering questions directly from attendees, including the ones marketing leaders are really wrestling with: which AI creative vendor claims are actually true, which tools are worth the investment and which aren't, and what's genuinely working (and not working) for creative teams who are using these tools every single day.
Not at all. This Virtual Insider Session is open to any marketing or creative professional who wants an honest, practitioner-level perspective on where AI belongs — and doesn't belong — in the creative process.
The session runs 30 minutes, followed by a live 15-minute Q&A with Carly and Mike.