We’re well past the point where AI is just a “tech initiative.” The biggest unlocks we’re seeing now come from orgs that treat it as a full-stack growth lever, from hiring and training to content and ops.
That’s why we kicked off the AI Readiness Survey. It’s been live for a week, and the patterns are already telling. Companies that score high on readiness aren’t the ones with the fanciest models. They’re the ones with the clearest plan and widest team buy-in.
If you’re wondering where your org stands, take the 5-minute survey. It’s free, fast, and your input will be represented in our upcoming AI Adoption Readiness report releasing in September.
Bonus: If 5+ people from your team complete it, we'll generate a custom report and 90-day action plan for your organization, plus lunch is on us (we'll send each person a $20 DoorDash gift card, up to 10 people.)
Should I Hire for AI Fluency or Traditional SEO Skills? The most valuable marketers today aren’t purists. They’re translators. They know how to turn AI output into outcomes and connect fast-moving tools to long-term strategy. That’s what we’re hiring for. They pair domain expertise with tool fluency, and that combination scales. Read more
OpenAI Might Launch Its Own AI Web Browser If this browser hits, it won't just compete with Google. It’ll reroute how consumers discover products. That means new ad formats, new data pipelines, and new playbooks for performance teams. If you haven’t started diversifying off Google, now’s the time. Read more
Google Animates Still Images with AI in Flow/Veo Suite Generative motion is a game-changer for DTC and B2B brands alike. We’ve used this to upgrade static product shots into animated assets that drive 2–3x engagement on paid and social. Fast creative, no video team required, and conversion-ready output. Read more
Shopify Quietly Added as OpenAI Shopping Partner This changes the buying journey. We’re experimenting with prompt-optimized product listings to get surfaced earlier. It’s already outperforming standard Google Shopping in some tests. Welcome to the era of AI-native commerce. Read more
Meta Acquires Voice AI Startup Play AI Voice AI is about to get personal. We’re building brand-specific voice flows now. Think follow-ups, demos, support. Clients are shocked by how real it feels. This isn’t novelty. It’s UX. Read more
AI Overviews Cite AI Content More Than Human Writing This is the content flywheel in action. We’re coaching clients to create machine-quotable content. Short, structured, and fact-forward. That’s what’s getting cited and surfaced. It’s SEO for machines now. Read more
Deep dive: AI
Employee AI agent adoption: Maximizing gains while navigating challenges
Here’s the messy truth: AI agents don’t magically boost productivity. They either amplify good systems or break bad ones faster.
We’ve been embedding agents inside Level to help with reporting, research, even strategy. When we pair them with training, process, and oversight, they save time and create leverage. When we just drop them in? Confusion, distrust, and zero lift.
This article nails the central challenge: integrating AI agents as teammates, not just tools. They need onboarding, roles, and metrics. Just like people.
The teams that win won’t be the ones with the most AI. They’ll be the ones with the clearest playbook for using it.
Zero-click search is changing how small brands show up online and spend
More search volume, fewer clicks. That’s the new normal.
As AI summaries and direct answers dominate the SERP, fewer users are clicking through. For small brands, that means your best SEO work might not drive traffic, but it can still drive awareness.
Here’s what to do: Start auditing your content for “citation-worthiness.” Focus on high-authority, well-structured answers to common questions. Add schema markup wherever possible. And track where your brand is appearing in summaries, even without clicks.
The brands that win won’t just write more. They’ll write for visibility across surfaces: SERPs, summaries, voice, and chat.
I've always been a fast typer. But lately, have started to adopt voice dictation into my processes. It's nice to be able to sit back and just talk out a long thought process, just about anywhere - email, ChatGPT, etc.
Wispr Flow is great for polished dictation across apps with tone-aware editing and lightning-fast transcription. It feels like a writing assistant that just happens to listen.
On the flip side, superwhisper runs locally, keeps everything private, and plugs right into any text field. Both tools are deceptively simple and surprisingly powerful.
I strongly recommend giving one of these a try sometime to see how it can help you.
